Absolute Live Productions was on hand tonight to bring the Live Switching, Capture, and Streaming of Fender’s Listening Party for the new release of 100 Monkeys Album: Liquid Zoo.
What makes live productions unique is a thousand challenges or potential problems that might bring the show to a halt. At Absolute, our job is to foresee what might go wrong and fix it before it is broken, because the term fix it in post simply does not exist for a live show. When you are live streaming on a global scale, such as we did with Fender and 100 Monkeys, there is a lot of pressure to get it right. Fans have very little patience for technical imperfections.
What makes a stream so successful is the ability to anticipate and prepare for a live event. You try to set aside a good amount of time to test and set up. You are agile and flexible when it comes to working with the clients and the talent, switching efficiently and successfully masking any issues from the viewers. It takes good people on all sides of the production to make it really work. We are fortunate to be able to work with amazing crew with talent and vision. In the end you’re only as good as the people around you.
The viewer’s experience was perfection. What we bring to any production is a talented and resourceful team, that thinks on their feet and not only works on solving our own problems but also works together to improve the entire user experience. Success for us is enjoyable and issue-free stream. Whilst we’re aware that in this format there are a multitude of factors outside of our control, we aim to be as prepared as we can. Often times we’ll need to add a graphic here, show a clip there, throw up an informative message, replace a logo, or change titles according to that last-minute email. All this is possible when you have motivated people working to make our clients and viewers happy.